Outdoor News Daily

PETA recently gave an award to the massive Korean company Samsung for a web based video that bashes hunting while promoting Samsung’s Bluetooth devices.

In an August 26 press release, PETA states that it was bestowing a “GOODY” award to Samsung for a recent online viral video created for Samsung by the ad agency promoting its Bluetooth technology. The ad, titled “Deer Rudolph and Eagle Eye team up to escape Redneck Hunter,” negatively stereotypes a hunter in the field. During the ensuing hunt, a bald eagle flying overhead “phones” a deer on the ground using a Bluetooth device and warns it to avoid the hunter.

According to PETA’s Executive Vice President, Tracy Reiman, “Samsung’s ad reflects society’s evolved attitudes toward animals and shows that compassion is a far better marketing tool than cruelty.” Reiman went on to say that hunting should not be a part of modern society.

“We all appreciate funny, creative videos for marketing a product, but Samsung misses the mark in this case,” said Doug Jeanneret, U.S. Sportsmen’s Alliance vice president of marketing. “While PETA will never tell the truth how sportsmen are the largest contributors to conservation, it is surprising that typically respectable companies like Samsung would wallow in the mud of negative, false stereotypes. I guess their marketing research missed the fact that the vast majority of Americans support hunting”

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